INSIGHTS:
The THINK POSITIVE BLOG

Smarter Thinking for Stronger Marketing

Explore insights, ideas, and practical guidance from PositiveBrand on how to clarify your message, connect with your audience, and create momentum in the market.

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Case Studies
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Case Studies

AMERICAN LOCKER

See how PositiveBrand helped American Locker turn 120 years of manufacturing innovation into a modern brand and lead-generation platform built around American Ingenuity, resulting in a 235% increase in quote requests.

2 min read

BELWAVE

See how PositiveBrand helped BelWave turn fragmented B2B marketing into a focused growth engine by sharpening its “Real People, Reliable Connections” message, improving lead quality, and equipping sales with the tools to compete against telecom giants.

2 min read

BLATCHFORD

See how PositiveBrand helped Blatchford turn deep research and stakeholder insight into a unifying global brand platform, integrated marketing ecosystem, and audience-specific messaging for O&P clinicians, healthcare partners, patients, and caregivers.

3 min read

IT decision-maker reviewing cloud infrastructure, featured in PositiveBrand’s CloudKey case study on B2B lead generation for virtual data center services.

CLOUDKEY PLATFORM

See how PositiveBrand helped CloudKey turn a complex virtual data center offering into a focused, lead-generating marketing program built around flat-rate pricing, disaster recovery, and high-intent B2B demand.

1 min read

Fitness class using dumbbells, featured in PositiveBrand’s dotFIT case study on research-backed product launch strategy and integrated wellness marketing.

DOTFIT / SUPERBLEND

See how PositiveBrand helped dotFIT launch Alln1 SuperBlend with a research-backed brand strategy, complete marketing ecosystem, and consumer campaign that turned a new daily nutrition product into the company’s fastest-growing product of the year.

2 min read

MCAFEE

See how we helped McAfee move beyond rented email lists with an integrated SMB marketing program that combined research, rich media, lead capture, landing pages, promotions, and advanced tracking to generate leads and acquire tens of thousands of new customers.

2 min read

Abstract digital network graphic, featured in PositiveBrand’s NEC and Cisco case study on multitouch B2B marketing for technology decision-makers.

NEC / CISCO

See how we helped NEC and Cisco prove the power of a coordinated multitouch B2B campaign, combining direct mail, email, landing pages, and digital media to reach IT decision-makers and generate 190 conversions in the first month.

3 min read

PELVIX

See how PositiveBrand helped PelviX launch a Swiss pelvic floor and core fitness technology in the US with research, rebranding, sales enablement, and a complete marketing platform that grew the brand from zero US sales to 16 locations across 9 states. And still growing.

3 min read

Buyers Rejoice campaign graphic with red car, featured in PositiveBrand’s RoadLoans case study on B2B dealer marketing for Santander auto financing.

ROADLOANS / SANTANDER

See how PositiveBrand helped Santander’s RoadLoans.com turn skeptical auto dealers into active partners by reframing pre-approved buyers as a faster path to closed sales, contributing to a 39% spike in overall loan applications.

2 min read

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INSIGHTS: The THINK POSITIVE BLOG

Smarter Thinking for Stronger Marketing

Case Studies

AMERICAN LOCKER

BELWAVE

BLATCHFORD

CLOUDKEY PLATFORM

DOTFIT / SUPERBLEND

MCAFEE

NEC / CISCO

PELVIX

ROADLOANS / SANTANDER

Stop Settling for Marketing Noise.

INSIGHTS:
The THINK POSITIVE BLOG