PELVIX

See how PositiveBrand helped PelviX launch a Swiss pelvic floor and core fitness technology in the US with research, rebranding, sales enablement, and a complete marketing platform that grew the brand from zero US sales to 16 locations across 9 states. And still growing.

Our Challenge

PelviX was preparing to bring a high-ticket pelvic floor and core fitness device from Switzerland into the US market. The technology had strong clinical and wellness potential, but the existing PonteMed / PelviPower brand was not positioned for a broad US rollout across medical, wellness, fitness, and aesthetic channels.

The company needed more than a launch campaign. They needed a complete US market foundation, including research, brand strategy, naming, positioning, audience messaging, sales enablement, lead generation, training, and ongoing marketing support. PelviX also needed to communicate a sensitive category in a way that felt empowering rather than clinical, awkward, or narrowly medical.

The challenge was to help a Swiss-based company enter the US with zero existing product sales and build demand for a high-ticket device among pelvic health clinics, MedSpas, physical therapy centers, wellness providers, and fitness studios.

Our Approach

We began with a comprehensive Brand Discovery and research process to guide the transition from PonteMed / PelviPower to the new PelviX brand. This included a brand workshop, competitive review, market analysis, and primary research across key audience segments, including general consumers, gym professionals, and medical specialists.

The research revealed a major opportunity. While core strength, confidence, and wellness were highly motivating, pelvic floor awareness remained low, especially outside traditional medical contexts. That insight helped us position PelviX around empowerment, self-assurance, and everyday quality of life, leading to the core brand platform: Confidence Restored.

From there, we developed the PelviX brand identity, messaging, and sales strategy for the US market. We created a complete suite of B2B and consumer-facing materials, including sales presentations, front desk brochures, medical brochures, pocket folders, direct mail assets, trade show displays, lightbox graphics, social media content, landing pages, and paid media creative.

We also built a lead generation strategy targeting pelvic health clinics, MedSpas, physical therapy centers, fitness studios, and wellness businesses. The paid media plan included Google Search, Google Performance Max, and Meta lead generation campaigns organized around a full-funnel strategy: building awareness, educating prospects, and converting high-intent leads into consultations. Messaging focused on the business opportunity as well as the consumer benefit, including rapid ROI potential, a small treatment footprint, and the Vitalize, Train, Maintain core training concept.

To support sales adoption, we developed a 2026 US Sales Pitch Deck positioning PelviX as more than a device, but as a complete success system for clinics and wellness businesses. We also supported product training through the development of PelviX Academy, helping staff understand product value, customer communication, technical use, and client onboarding.

As the market became more competitive, we also helped PelviX respond to a direct competitor threat from a confusingly similar product name and unclear technology claims. Our strategic response included both quiet legal and regulatory recommendations and a public-facing marketing defense focused on differentiating Functional Magnetic Stimulation from competing PEMF-based technologies.

Our Results

PositiveBrand helped PelviX move from a Swiss product entering the US market with no domestic sales to a growing national brand with installations in 16 locations across 9 states and continued expansion underway.

The work gave PelviX a complete US launch platform: a new brand identity, a clear positioning strategy, audience-specific messaging, lead generation systems, sales tools, training support, paid media strategy, collateral, trade show materials, and ongoing marketing content.

By reframing the category around confidence, core wellness, and business growth, we helped PelviX speak effectively to both B2B buyers and end users. Clinics, MedSpas, fitness studios, and wellness providers could understand the revenue opportunity, while consumers could understand the personal benefit in a way that felt positive, empowering, and approachable.

The result was not simply a rebrand or a campaign. It was a full US market launch system that helped PelviX build credibility, generate demand, support sales conversations, defend its market position, and rapidly grow from zero US installations to a multi-state footprint.