NEC / CISCO

See how we helped NEC and Cisco prove the power of a coordinated multitouch B2B campaign, combining direct mail, email, landing pages, and digital media to reach IT decision-makers and generate 190 conversions in the first month.

Our Challenge

NEC Unified Solutions needed to market a wide range of B2B technology offerings, including unified communications, mobility solutions, virtualization, data center services, and automated appointment reminder software. The challenge was not only to explain complex solutions clearly, but to reach busy CIOs, IT Directors, managers, and business decision-makers across vertical markets including education, healthcare, manufacturing, retail, finance, government, and automotive.

NEC also needed a more connected way to generate response. Traditional single-channel campaigns could create awareness, but they often failed to build enough familiarity or momentum with hard-to-reach B2B audiences. We believed that coordinated direct mail, email, landing pages, and targeted digital media could create multiple touches with the same recipient and lift overall engagement.

Our Approach

We provided a broad range of marketing, digital strategy, and design services for NEC Unified Solutions. Our work included website redesign strategy, interface concepts, website architecture recommendations, audience profiling, interactive planning, campaign creative, sales collateral, postcards, email, landing pages, and presentation materials.

The centerpiece of our work was the NEC and Cisco Multitouch Mobility Campaign. Developed to promote NEC Mobility Solutions in partnership with Cisco, the campaign targeted CIOs, IT Directors, and IT managers in key verticals including education, healthcare, manufacturing, and retail. The program combined themed direct mail postcards, targeted emails, landing pages, HTML production, and digital media to create repeated exposure among a defined B2B audience.

The campaign was designed as proof of a larger strategic belief: that when direct mail, email, and digital media work together, they can create more meaningful engagement than any single channel alone. Each touchpoint reinforced the same core message while giving prospects multiple opportunities to respond, learn more, and move deeper into the sales process.

For NEC’s Automated Appointment Reminder solution, we developed a two-minute, self-running online presentation that demonstrated the product across healthcare, government, finance, education, and automotive markets. 

We also supported NEC’s virtualization, consolidation, and data center marketing with collateral and direct mail, including the “Don’t just change. Adapt.” campaign, which positioned NEC as a partner that could help IT teams optimize existing infrastructure, increase storage capacity, and reduce hardware acquisition costs without requiring a complete overhaul.

Our Results

Our work helped NEC communicate complex B2B technology solutions through clearer messaging, stronger creative, and more connected campaign execution. Across website strategy, sales collateral, presentations, direct mail, email, landing pages, and digital media, we helped NEC build a more integrated marketing system for reaching technical decision-makers.

The NEC and Cisco Multitouch campaign provided strong early proof that coordinated, repeated exposure could drive measurable response. In the first month of the targeted digital media campaign, NEC generated 668,880 impressions, 3,213 clicks, and a 0.48% click-through rate. The campaign produced 190 conversions with a 5.91% conversion rate, an average $4.67 cost per click, and a $79 cost per conversion.

The campaign demonstrated the value of combining direct mail, email, landing pages, and digital media into a single coordinated B2B marketing effort. By creating multiple touches with the same target audience, NEC and Cisco were able to build familiarity, reinforce their mobility message, and turn a complex technology offer into measurable prospect engagement.