AMERICAN LOCKER

See how PositiveBrand helped American Locker turn 120 years of manufacturing innovation into a modern brand and lead-generation platform built around American Ingenuity, resulting in a 235% increase in quote requests.

Our Challenge

American Locker is a historic American manufacturer with more than 120 years of product innovation behind it. While many people recognized the company’s orange keys and coin-operated lockers, the brand itself had lost visibility in the marketplace. The company needed to reclaim its leadership story, reconnect with architects, engineers, facility managers, and buyers, and turn a legacy manufacturing brand into a modern sales and marketing platform.

Our Approach

We developed an integrated brand and marketing strategy built around American Locker’s own manufacturing history and product innovation. Through primary and secondary research with customers, competitors, internal stakeholders, engineers, and manufacturing staff, we uncovered the strongest strategic position for the brand: American Ingenuity.

From there, we redesigned the brand identity and created an awareness campaign that gave the 120-year-old company renewed relevance and energy in the market. We brought the story to life across advertising, email, website content, landing pages, lead capture forms, live chat, trade show messaging, oversized sales collateral, internal posters, and on-location video. We also developed customer-facing materials that connected American Locker’s manufacturing expertise to practical business value and supported a more direct path from interest to quote request.

Our Results

By repositioning American Locker around its legacy of innovation, we helped transform a familiar but under-recognized manufacturer into a more visible, compelling, and actionable brand. The work gave the company a sharper story for architects, engineers, facility managers, and buyers while aligning its sales and marketing materials around one cohesive idea: American Ingenuity.

The campaign also connected brand awareness directly to lead generation. Advertising and email drove prospects to product pages where they could review specifications and request quotes for specific locker solutions. In the first month of the campaign, American Locker increased Requests for Quotes by 235%.