The Positive Brand Worksheet

What does your brand stand for?  What is its strength?  Who is it meant for?  What is its promise?  These are the questions being addressed in this Worksheet.  These are the questions that, when answered, with insight and considered strategically, will lead to building a successful brand for your company.

Use this form to explore your brand's Positive Attributes. Once completed, submit this Worksheet with your information to Positive Brand as the first step in the research stage of the brand strategy development process.

Please share this Worksheet with as many brand stakeholders as possible. The goal is to include everyone in your organization that has influence over the brand's future direction.

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