Move your technology brand in a positive direction.

At Positive Brand, we serve the technology industry with simple design, concepting and copywriting services as well as complete brand strategy and integrated campaign development. From print collateral and direct mail to websites and social media campaigns, we have experience producing effective and award-winning work for dozens of technology companies. Contact us today and we'll show you what we can do for you.

 

TECHNOLOGY CREATIVE SHOWCASE

Sniffer.  Network General's game changing technology, Sniffer, had been co-opted by other technology companies so many times that it had become the generic term for the category it started. They came to us to help re-brand Sniffer and reposition them as the category leader. "Sniffer Unleashed" was created to do just that. The campaign became the foundation for their website, direct mail campaign, email campaign, and trade show marketing campaign. 

Sniffer. Network General's game changing technology, Sniffer, had been co-opted by other technology companies so many times that it had become the generic term for the category it started. They came to us to help re-brand Sniffer and reposition them as the category leader. "Sniffer Unleashed" was created to do just that. The campaign became the foundation for their website, direct mail campaign, email campaign, and trade show marketing campaign. 

McAfee.  For Intel's network security SaaS brand, McAfee, we created marketing communications for both their enterprise solutions as well as their SMB products. Our creative solutions included the design of their e-commerce store for SMB products, an online sales pitch development tool for their sales force, email marketing, online advertising, and packaging for their PCI compliance product strategy.

McAfee. For Intel's network security SaaS brand, McAfee, we created marketing communications for both their enterprise solutions as well as their SMB products. Our creative solutions included the design of their e-commerce store for SMB products, an online sales pitch development tool for their sales force, email marketing, online advertising, and packaging for their PCI compliance product strategy.

DSC Communications.  As new technologies emerged on a daily basis, our client was busy fueling the explosion of innovation. We helped DSC reach the RBOCs and telcos through trade shows, sales materials and direct mail campaigns. With our help, they dominated all of the major trade events with announcements, news and advertising support for every new technology they released.

DSC Communications. As new technologies emerged on a daily basis, our client was busy fueling the explosion of innovation. We helped DSC reach the RBOCs and telcos through trade shows, sales materials and direct mail campaigns. With our help, they dominated all of the major trade events with announcements, news and advertising support for every new technology they released.

American Airlines.  When the New York Times created a new ad format for NYTimes.com called Surround Sessions, they challenged creative innovators to a contest. And my team won. It was called the NYTimes.com Ad Innovation Awards. Surround Sessions was their way of controlling the sequence of ads presented to a site visitor so a brand could reliably present a campaign and control the order of each ad presented. Feeling inspired by their innovative media format, we selected our client, American Airlines, to advertise their latest innovation, self-serve kiosks. Our campaign, “How will you look at the airport of the future?” was a series of ads seen from the perspective of the kiosk looking at the reactions of traveller as they stand confronted by this strange and marvelous future. Our campaign captured the grand prize of $50,000 cash and $25,000 worth of online media.

American Airlines. When the New York Times created a new ad format for NYTimes.com called Surround Sessions, they challenged creative innovators to a contest. And my team won. It was called the NYTimes.com Ad Innovation Awards. Surround Sessions was their way of controlling the sequence of ads presented to a site visitor so a brand could reliably present a campaign and control the order of each ad presented. Feeling inspired by their innovative media format, we selected our client, American Airlines, to advertise their latest innovation, self-serve kiosks. Our campaign, “How will you look at the airport of the future?” was a series of ads seen from the perspective of the kiosk looking at the reactions of traveller as they stand confronted by this strange and marvelous future. Our campaign captured the grand prize of $50,000 cash and $25,000 worth of online media.

Texas Instruments.  We created an integrated marketing campaign, “Explore Infinite Possibilities”, for the TI ARM portfolio that also communicates specific product information about any of the products in that portfolio with visual consistency and ease. The core of the messaging revolves around what is called “The ARM Journey," a story of the creative journey that all design engineers take on with every build and how TI supports them every step of the way – from hardware and software, to resources and support.

Texas Instruments. We created an integrated marketing campaign, “Explore Infinite Possibilities”, for the TI ARM portfolio that also communicates specific product information about any of the products in that portfolio with visual consistency and ease. The core of the messaging revolves around what is called “The ARM Journey," a story of the creative journey that all design engineers take on with every build and how TI supports them every step of the way – from hardware and software, to resources and support.

eClinical Solutions.  Data is Simply Beautiful is a visual concept that compares the data driven art of Tatiana Plakhova to the data driven solutions of eClinical Solutions. This campaign was the direct result of the brand workshop we conducted with eClinical Solution's primary brand stakeholders. This campaign was the foundation for their website, tradeshow marketing materials, collateral program, and online advertising.

eClinical Solutions. Data is Simply Beautiful is a visual concept that compares the data driven art of Tatiana Plakhova to the data driven solutions of eClinical Solutions. This campaign was the direct result of the brand workshop we conducted with eClinical Solution's primary brand stakeholders. This campaign was the foundation for their website, tradeshow marketing materials, collateral program, and online advertising.

NEC & Cisco.  When NEC teamed up with Cisco to launch their Mobility Solutions, they turned to us to develop a campaign that could effectively reach very different audiences — hospitals, universities, and retailers. We developed a multi-touch campaign that included email, microsite, and direct mail. 

NEC & Cisco. When NEC teamed up with Cisco to launch their Mobility Solutions, they turned to us to develop a campaign that could effectively reach very different audiences — hospitals, universities, and retailers. We developed a multi-touch campaign that included email, microsite, and direct mail. 

Live Energy.  For Live Energy, we developed the brand position, "Seize the Moment," because their software lets their customers buy electricity the minute the price changes in their favor. To reinforce this position, we created Energy Girl. This series of energetic graphics were used on their website, sales collateral, email and online ads.

Live Energy. For Live Energy, we developed the brand position, "Seize the Moment," because their software lets their customers buy electricity the minute the price changes in their favor. To reinforce this position, we created Energy Girl. This series of energetic graphics were used on their website, sales collateral, email and online ads.


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