Serving Pizza to New Markets
We first learned about Table 87 while watching Shark Tank on TV. Table 87’s founder, Tom Cucco appeared in front of their panel to introduce his frozen pizza product. They were impressed and so were we. But when we learned that Table 87’s flagship restaurant was just down the street from our agency in Brooklyn, we had to have more than a slice of their pie.
SALES COLLATERAL. Our first assignment for Table 87 came in the form of sales collateral. Taking their frozen product into bars and taverns required some compelling story telling.
TRADE SHOW MARKETING. We prepped Table 87 for the Summer Fancy Food Show in New York with research and recommendations on trade show displays as well as collateral support.
ARBY’S. Helping Arby’s promote their brand in-store takes a sense of humor. But don’t bother with jokes, puns, or gags. We were tasked to find the funny that occurs naturally between Arby’s customers and their amazing meat-centric menu. After a lot of research, a lot of roast beef sandwiches, and a lot of laughs, we developed these in-store poster concepts for our client, The Marketing Arm.