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Sniffer

Network General's game changing technology, Sniffer, had been co-opted by other technology companies so many times that it had become the generic term for the category it started. They came to me to help re-brand Sniffer and reposition them as the category leader. "Sniffer Unleashed" was created to do just that. The campaign became the foundation for their website, direct mail campaign, email campaign, and trade show marketing campaign.

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