My Joy Yoga: The Joy Goes With You
My Joy Yoga is the first true virtual yoga studio of its kind. They provide subscribers with online and mobile access to live yoga classes and on-demand instructional content. We created an advertising campaign that targeted travelers in airports and train stations with our message, "The joy goes with you. Stream yoga anywhere. MyJoyYoga.com" in addition to the travel campaign, we created instructional videos for their mobile app, Facebook and Twitter company page headers, social media promotions, display advertising, and content for their email newsletter.