Tailoring the Message to Fit the Brand
Kirby Allison is the premier destination for timeless luxury and true craftsmanship with a curated selection of the finest menswear, shoe care and garment care products in the world. Central to Kirby Allison’s marketing strategy are the stories behind the products they offer their loyal customers.
BRAND IDENTITY. What started as The Hanger Project has expanded in product offerings as well as customer service. We redesigned the brand in the image of its founder.
BRAND GUIDE. Along with a new brand design came product lines that are extensions of the Kirby Allison brand. We designed the brands and made a guide to bring order to everything.
WEBSITE. Changing the name from The Hanger Project to Kirby Allison is a great risk. And a great opportunity. We’re making sure to take full advantage of the opportunity by using a new website that tells the Kirby Allison brand story in message as well as practice.
TIGI. TIGI sells hairstyling products directly to consumers, but most of their sales happen to and through salons. We helped TIGI connect to salons and consumers alike through creative campaigns that ran online in social media, on branded websites, television, display advertising, and even on the jumbotron in New York City's Time Square during the Holiday shopping season.