How to have a positive experience with the consumer experience.

At Positive Brand, we serve the technology industry with simple design, concepting and copywriting services as well as complete brand strategy and integrated campaign development. Our experience developing interface design solutions for websites, mobile apps, and other digital applications has resulted in effective and award-winning work for dozens of technology companies and online businesses. Contact us today and we'll show you what we can do for you.

 

INTERFACE DESIGN CREATIVE SHOWCASE

McAfee.  For Intel's network security SaaS brand, McAfee, we created marketing communications for both their enterprise solutions as well as their SMB products. Our creative solutions included the design of their e-commerce store for SMB products, an online sales pitch development tool for their sales force, email marketing, online advertising, and packaging for their PCI compliance product strategy.

McAfee. For Intel's network security SaaS brand, McAfee, we created marketing communications for both their enterprise solutions as well as their SMB products. Our creative solutions included the design of their e-commerce store for SMB products, an online sales pitch development tool for their sales force, email marketing, online advertising, and packaging for their PCI compliance product strategy.

 
Pepsi.  When we first started working on PepsiWorld, we completely revised the website every month. The content categories were always the same: movies, music, sports and games — but the content, the design and even the interface was fresh and new every time. Over time, the strategy for PepsiWorld changed to accommodate daily content updates. As always, the website was a showcase for mega-stars like Beyonce, Britney Spears, Jeff Gordon, Tom Hanks, and George Clooney. Our work on PepsiWorld earned numerous industry awards including multiple Cannes' CyberLions.

Pepsi. When we first started working on PepsiWorld, we completely revised the website every month. The content categories were always the same: movies, music, sports and games — but the content, the design and even the interface was fresh and new every time. Over time, the strategy for PepsiWorld changed to accommodate daily content updates. As always, the website was a showcase for mega-stars like Beyonce, Britney Spears, Jeff Gordon, Tom Hanks, and George Clooney. Our work on PepsiWorld earned numerous industry awards including multiple Cannes' CyberLions.

 
American Airlines.  When the New York Times created a new ad format for NYTimes.com called Surround Sessions, they challenged creative innovators to a contest. And my team won. It was called the NYTimes.com Ad Innovation Awards. Surround Sessions was their way of controlling the sequence of ads presented to a site visitor so a brand could reliably present a campaign and control the order of each ad presented. Feeling inspired by their innovative media format, we selected our client, American Airlines, to advertise their latest innovation, self-serve kiosks. Our campaign, “How will you look at the airport of the future?” was a series of ads seen from the perspective of the kiosk looking at the reactions of traveller as they stand confronted by this strange and marvelous future. Our campaign captured the grand prize of $50,000 cash and $25,000 worth of online media.

American Airlines. When the New York Times created a new ad format for NYTimes.com called Surround Sessions, they challenged creative innovators to a contest. And my team won. It was called the NYTimes.com Ad Innovation Awards. Surround Sessions was their way of controlling the sequence of ads presented to a site visitor so a brand could reliably present a campaign and control the order of each ad presented. Feeling inspired by their innovative media format, we selected our client, American Airlines, to advertise their latest innovation, self-serve kiosks. Our campaign, “How will you look at the airport of the future?” was a series of ads seen from the perspective of the kiosk looking at the reactions of traveller as they stand confronted by this strange and marvelous future. Our campaign captured the grand prize of $50,000 cash and $25,000 worth of online media.

 
Mountain Dew.  Creating the Mountain Dew online experience always means pouring on the gas and never letting up. That's what we did with concepts like All Access, the ultimate Dew backstage pass. And Reloaded — that's the time when we made the Dew website like playing a slot machine. Every refresh of the Dew Reload site came with a random look at what's happening in the Dew universe. Just to keep up the excitement, we created the Dew Hulk experience and invited X-games enthusiasts to sign up for Dew Boarding School, distance learning with the extreme pros. 

Mountain Dew. Creating the Mountain Dew online experience always means pouring on the gas and never letting up. That's what we did with concepts like All Access, the ultimate Dew backstage pass. And Reloaded — that's the time when we made the Dew website like playing a slot machine. Every refresh of the Dew Reload site came with a random look at what's happening in the Dew universe. Just to keep up the excitement, we created the Dew Hulk experience and invited X-games enthusiasts to sign up for Dew Boarding School, distance learning with the extreme pros. 

 
Texas Instruments.  We created an integrated marketing campaign, “Explore Infinite Possibilities”, for the TI ARM portfolio that also communicates specific product information about any of the products in that portfolio with visual consistency and ease. The core of the messaging revolves around what is called “The ARM Journey," a story of the creative journey that all design engineers take on with every build and how TI supports them every step of the way – from hardware and software, to resources and support.

Texas Instruments. We created an integrated marketing campaign, “Explore Infinite Possibilities”, for the TI ARM portfolio that also communicates specific product information about any of the products in that portfolio with visual consistency and ease. The core of the messaging revolves around what is called “The ARM Journey," a story of the creative journey that all design engineers take on with every build and how TI supports them every step of the way – from hardware and software, to resources and support.

 
Fisher Clinical Services.  We created their campaign theme, "We Supply Hope." And we produced their website, iPad app, email and LinkedIn campaign, and print campaign to carry their theme to their customers online, on location, at trade shows, through email, on LinkedIn and in trade publications.

Fisher Clinical Services. We created their campaign theme, "We Supply Hope." And we produced their website, iPad app, email and LinkedIn campaign, and print campaign to carry their theme to their customers online, on location, at trade shows, through email, on LinkedIn and in trade publications.

 
TIGI.  Unilever brand TIGI makes hair care products for a variety of customers. The Hair Reborn product line is designed for women who are wanting to have a transformative experience. With this in mind, I created the Hair Journey, a website that lets women select the transformative process that's right for them based on the desired end goal. Aspirational, stylish and experiential were the emotional drivers behind this creative solution.

TIGI. Unilever brand TIGI makes hair care products for a variety of customers. The Hair Reborn product line is designed for women who are wanting to have a transformative experience. With this in mind, I created the Hair Journey, a website that lets women select the transformative process that's right for them based on the desired end goal. Aspirational, stylish and experiential were the emotional drivers behind this creative solution.

 
NEC & Cisco.  When NEC teamed up with Cisco to launch their Mobility Solutions, they turned to us to develop a campaign that could effectively reach very different audiences — hospitals, universities, and retailers. We developed a multi-touch campaign that included email, microsite, and direct mail. 

NEC & Cisco. When NEC teamed up with Cisco to launch their Mobility Solutions, they turned to us to develop a campaign that could effectively reach very different audiences — hospitals, universities, and retailers. We developed a multi-touch campaign that included email, microsite, and direct mail. 

 
DSVC.  The Dallas Society of Visual Communication is the leading resource for Dallas' design community. Their periodical, Rough, is a printed collection of the best design work of the season. When they were ready to take Rough digital, they turned to me and my team to create the inaugural online Rough. We focused on design that was hard to show in print — like video and interactive content. And we had a lot of fun with it. For example, we turned a preview of short films into a Duel. And we created moveable nav bars that were designed to feel more like Adobe software rather a web interface.

DSVC. The Dallas Society of Visual Communication is the leading resource for Dallas' design community. Their periodical, Rough, is a printed collection of the best design work of the season. When they were ready to take Rough digital, they turned to me and my team to create the inaugural online Rough. We focused on design that was hard to show in print — like video and interactive content. And we had a lot of fun with it. For example, we turned a preview of short films into a Duel. And we created moveable nav bars that were designed to feel more like Adobe software rather a web interface.

 
Amp Energy Drink.  To help launch Mountain Dew's new energy drink, Amp, we turned to our entertainment agent and put together an amazing collection of up and coming alternative rock bands and created the Amp Circuit Tour. Then we created a sexy, online DJ we named DJ Kylie who promoted the tour on our website, providing inside information on all of the bands as well as access to their music. 

Amp Energy Drink. To help launch Mountain Dew's new energy drink, Amp, we turned to our entertainment agent and put together an amazing collection of up and coming alternative rock bands and created the Amp Circuit Tour. Then we created a sexy, online DJ we named DJ Kylie who promoted the tour on our website, providing inside information on all of the bands as well as access to their music. 

 
Live Energy.  For Live Energy, we developed the brand position, "Seize the Moment," because their software lets their customers buy electricity the minute the price changes in their favor. To reinforce this position, we created Energy Girl. This series of energetic graphics were used on their website, sales collateral, email and online ads.

Live Energy. For Live Energy, we developed the brand position, "Seize the Moment," because their software lets their customers buy electricity the minute the price changes in their favor. To reinforce this position, we created Energy Girl. This series of energetic graphics were used on their website, sales collateral, email and online ads.

 
Footaction USA.  Nothing in the fashion industry moves faster than athletic footwear. Everyone wants to know what's coming next. For Footaction, that means keeping their customers ahead of the game with the latest trends and all the news on the athletes that help define the fashions. Our design for their website was as progressive as the fashions it promoted. Our approach got noticed by thousands of fashion followers as well as the judges of the One Show.

Footaction USA. Nothing in the fashion industry moves faster than athletic footwear. Everyone wants to know what's coming next. For Footaction, that means keeping their customers ahead of the game with the latest trends and all the news on the athletes that help define the fashions. Our design for their website was as progressive as the fashions it promoted. Our approach got noticed by thousands of fashion followers as well as the judges of the One Show.

 

We specialize in the consumer experience and have years of experience developing interface design solutions for websites, mobile apps, and other digital applications.

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