There are a lot of really good brands in this world. Companies like Nike and Coca-Cola have spent zillions to make their brands household names that stand for something like “pushing yourself” or “remembering those good times.” And when they do it right, people grow attached to their brand and give them money so they can keep on making tennis shoes and soft drinks. Good for them. But everyday I become increasingly concerned about the rest of us — this collective known as humanity. And I’m not alone. It seems that there are not just people out there that share my concern but there are actually companies with brands that are working just as hard to build a better world as the Nikes and Cokes of this world are working to build a better brand. So its to all of those brands with a soul — a soft spot in their corporate heart for the rest of us — that I dedicate this website.
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Mike’s 26-year career as a creative director, strategic leader, and entrepreneur has included a wide array of experiences from traditional advertising to interactive marketing, and digital media. He’s worked on brands that include Pepsi, American Airlines, ExxonMobil, Subaru, and The United States Air Force. He is currently a partner and the creative and strategic services director for Numantra, an ad agency based in Las Colinas, Texas. 
