After much anticipation and “I think I know what it is”, buzzing around the nation, TOMS revealed its newest member to the “one for one” family.
Eyeglasses. Such a simple product, yet so necessary to ensure quality of life. The new product is more than just a pair of eyeglasses because it represents another chapter for TOMS and their vision (wink) to address as many needs as possible across the globe.
The website features classic wayfarer and aviator sunglass styles for men and women with the added fun of a virtual try-on feature. The iconic TOMS stripe is hand painted and cleverly wrapped on the glasses’ arms and will soon be the new status symbol for fashion and socially conscious people everywhere.
165 million people have vision impairment, yet 80% of those cases are preventable or treatable. TOMS is focused (wink) on working with local NGO’s and initiatives to bring glasses to the most remote and neediest areas.
Last September, TOMS celebrated a huge milestone: 1 million shoes have been donated. Let’s help TOMS put the world in focus and reach their next goal: 1 million pairs of eyeglasses given to those in need.
See more Positivebrand articles about TOMS here.
See the original article from Milkshake here.
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