Newman’s Own encourages volunteerism

Newman’s Own has entered a year-long partnership with VolunteerMatch which rewards volunteers with coupons for Newman’s Own products.

The alliance, “Nourish the Good,” has a dedicated Web site. Registrants receive $3 off any Newman’s Own product. During the month of April and in support of National Volunteer Week, which runs April 10-16, Newman’s Own will provide a free product voucher for each new volunteer who commits to make a difference in 2011.

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About Mike Heronime

Mike’s 26-year career as a creative director, strategic leader, and entrepreneur has included a wide array of experiences from traditional advertising to interactive marketing, and digital media. He’s worked on brands that include Pepsi, American Airlines, ExxonMobil, Subaru, and The United States Air Force. He is currently a partner and the creative and strategic services director for Numantra, an ad agency based in Las Colinas, Texas.