Data casts blood samples in whole new light

By
Mike Heronime
– February 23, 2011Posted in: 04.Health

Thanks to database integration, doctors in Ethiopia will be able to instantly compare a blood sample to over 41,000 HIV treatment histories to help their patients receive the best treatment regimen possible. The EuResist Network is helping doctors predict patient response to various HIV treatments with over 78% accuracy – outperforming 9 out of 10 human experts in a recent study. The tool is built on an IBM analytics solution that integrates a variety of disparate databases onto a flexible IBM DB2® platform to process complex metadata more effectively than anything else on the market. A smarter organization is built on smarter software, systems and services.

Learn more by visiting IBM’s website.

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About Mike Heronime

Mike’s 26-year career as a creative director, strategic leader, and entrepreneur has included a wide array of experiences from traditional advertising to interactive marketing, and digital media. He’s worked on brands that include Pepsi, American Airlines, ExxonMobil, Subaru, and The United States Air Force. He is currently a partner and the creative and strategic services director for Numantra, an ad agency based in Las Colinas, Texas.