Publishing based on generosity

It’s crazy.  Concord Free Press publishes books.  Lots of books.  But you won’t find them at Barnes & Noble.  Or  Amazon.  Or if you do, you’re probably paying way too much.  That’s because Concord is giving them away.  Yup.  Free books.  You get the book.  You read the book.  And then you make a donation to the author based on how much you like the book.  It’s something called “subversive altruism” and Concord is hoping to rewrite the book on publishing with this approach.  They’ve already experienced great progress, too.  Readers have donated over $200,000 directly to the authors of Concord’s books.  So how’s this all work?

“Think about it this way. No matter who published them or how good they are, most books go on a familiar trajectory—new, used, shelved permanently, dusty. Ours keep going from hand to hand, generating donations along the way. Readers are generally good people. We give them a chance to get a great book for free—and encourage contributions to organizations and individuals in their own community or further afield. Writers are generous too, and interested in being part of something new and positive in publishing. Publishing a book with us doesn’t preclude it going on to a second commercial life.”

Learn more at http://www.concordfreepress.com/

Popularity: 1% [?]

About Mike Heronime

Mike’s 26-year career as a creative director, strategic leader, and entrepreneur has included a wide array of experiences from traditional advertising to interactive marketing, and digital media. He’s worked on brands that include Pepsi, American Airlines, ExxonMobil, Subaru, and The United States Air Force. He is currently a partner and the creative and strategic services director for Numantra, an ad agency based in Las Colinas, Texas.