Pepsi sets the bar pretty high for mainstream brands that are attempting to genuinely serve the public good. In 2010, Pepsi decided to ditch their Superbowl ad campaign (something they’ve spent millions on for the last two decades) and in its place, launch the Pepsi Refresh project. So instead of spending around five or six million dollars on Superbowl media (and who knows what on commercial production), they decided to use that money and give it away as grants to individuals and organizations that pledged to do something good in the areas of health, arts & culture, food, the planet, neighborhoods and education. Projects are proposed, the website’s users vote on them, and Pepsi funds the project.
“We’re looking for people, businesses, and non-profits with ideas that will have a positive impact. Look around your community and think about how you want to change it.”
Check out the projects and/or submit your own ideas at http://refresheverything.com
Popularity: 1% [?]
