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January 14, 2011Posted in: 01.Food

The national bakery and restaurant chain launched a new nonprofit store here this week that has the same menu as its other 1,400 locations. But the prices are a little different because there aren’t any. Customers are told to donate what they want for a meal, whether it’s the full suggested price, a penny or $100.
Read the whole story here.
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About Mike Heronime
Mike’s 26-year career as a creative director, strategic leader, and entrepreneur has included a wide array of experiences from traditional advertising to interactive marketing, and digital media. He’s worked on brands that include Pepsi, American Airlines, ExxonMobil, Subaru, and The United States Air Force. He is currently a partner and the creative and strategic services director for Numantra, an ad agency based in Las Colinas, Texas.