Bringing Home More Online Traffic
Thanks to the availability of advanced technologies and mobile apps, our client, Home Alert, was able to design the superior home protection system at a very low cost. The Home Alert System can notify you, your contacts, and responding authorities of the most damaging and costly emergencies in your home. To drive sales volume for their online store, we created a digital strategy that combined website, SEM ads, blog posts, Outbrain content marketing, and landing pages.
WEBSITE. The Home Alert website drives home the unique selling proposition by focusing on benefits and connecting them with the products many features.
SEM. With hours of research and competitive analysis, we created four strategic ad groups that capitalized on the greatest concerns of our customers.
CONTENT MARKETING. Using our SEM research for our guide, we created blog posts that centered on mobility, convenience and peace of mind our product delivers. We use Outbrain to promote these posts.
MCAFEE. For Intel's network security SaaS brand, McAfee, we created marketing communications for both their enterprise solutions as well as their SMB products. Our creative solutions included the design of their e-commerce store for SMB products, an online sales pitch development tool for their sales force, email marketing, online advertising, and packaging for their PCI compliance product strategy.