A sense of humor isn’t always a good thing. (Just kidding.)

Whether you’re playing for laughs or just looking for an agreeable smile, generating positive emotions makes a real difference. At Positive Brand, we love to play with problems, find the emotional center and tickle it until something amazing happens. Here are a few amazing examples.

 

COPYWRITING CREATIVE SHOWCASE

Sniffer.  Network General's game changing technology, Sniffer, had been co-opted by other technology companies so many times that it had become the generic term for the category it started. They came to us to help re-brand Sniffer and reposition them as the category leader. "Sniffer Unleashed" was created to do just that. The campaign became the foundation for their website, direct mail campaign, email campaign, and trade show marketing campaign. 

Sniffer. Network General's game changing technology, Sniffer, had been co-opted by other technology companies so many times that it had become the generic term for the category it started. They came to us to help re-brand Sniffer and reposition them as the category leader. "Sniffer Unleashed" was created to do just that. The campaign became the foundation for their website, direct mail campaign, email campaign, and trade show marketing campaign. 

Care Now.  To help Care Now recruit doctors for their clinics, we developed the "Awesome Doctor" campaign. Using original illustrations we created depicting the challenges of having a private practice, we produced a campaign that ran in direct mail, email and online. Our work was recognized as the Direct Marketing Campaign of the Year by the DFWAMA.

Care Now. To help Care Now recruit doctors for their clinics, we developed the "Awesome Doctor" campaign. Using original illustrations we created depicting the challenges of having a private practice, we produced a campaign that ran in direct mail, email and online. Our work was recognized as the Direct Marketing Campaign of the Year by the DFWAMA.

State Fair Foods.  Working with corn dogs should be fun — and it was. We played around by placing a giant corn dog in the hands of a baseball player for an ad that ran in a Minor League team's program. Also, we created a border out of corn dog sticks that ran around the ads weI made for School Food Service Administrators. The hard part with that campaign was breaking the news to those food service admins that the salads and chicken sandwiches they were serving to kids were actually more unhealthy than a corn dog.

State Fair Foods. Working with corn dogs should be fun — and it was. We played around by placing a giant corn dog in the hands of a baseball player for an ad that ran in a Minor League team's program. Also, we created a border out of corn dog sticks that ran around the ads weI made for School Food Service Administrators. The hard part with that campaign was breaking the news to those food service admins that the salads and chicken sandwiches they were serving to kids were actually more unhealthy than a corn dog.

RoadLoans.com  RoadLoans.com began as a service for credit-challenged consumers that needed to buy a car. To serve this audience, they developed a system that processes loan applications quickly and efficiently, making it possible for car buyers to get pre-approved for their vehicle purchase. We developed the consumer campaign, "Buyers Rejoice," to encourage consumers to get their loan before they get their car. This was followed by the inspiring dealer campaign, "Dealers Rejoice" that took the same celebratory tone.

RoadLoans.com  RoadLoans.com began as a service for credit-challenged consumers that needed to buy a car. To serve this audience, they developed a system that processes loan applications quickly and efficiently, making it possible for car buyers to get pre-approved for their vehicle purchase. We developed the consumer campaign, "Buyers Rejoice," to encourage consumers to get their loan before they get their car. This was followed by the inspiring dealer campaign, "Dealers Rejoice" that took the same celebratory tone.

Agora CBD.  The makers of Agora CBD have used science to create perfect CBD. And then they cloned the results, ensuring consistent perfection every time. We discovered this fact during our brand workshop. Then we turned it into their brand strategy, "Radically Effective". Finally, we based our campaign, "Nature made perfect" on the brand strategy.  Headlines:  Perfect CBD didn’t exist so we invented it. Perfect CBD isn’t an accident of nature. Nature is beautiful but it’s not perfect.  Strapline:  Pure perfection. Agora CBD

Agora CBD. The makers of Agora CBD have used science to create perfect CBD. And then they cloned the results, ensuring consistent perfection every time. We discovered this fact during our brand workshop. Then we turned it into their brand strategy, "Radically Effective". Finally, we based our campaign, "Nature made perfect" on the brand strategy. Headlines: Perfect CBD didn’t exist so we invented it. Perfect CBD isn’t an accident of nature. Nature is beautiful but it’s not perfect. Strapline: Pure perfection. Agora CBD

Avteq . For Avteq, makers of stylish, technology-ready office furniture, we developed the campaign theme “Your style of innovation.” Then we named their new line of furniture “The Q Solution.” And we launched their ad campaign with the consistent headline “You can Q it,” where we explained how the customizable features of the Q Solution enabled businesses to innovate their office space in the style of their choosing.

Avteq. For Avteq, makers of stylish, technology-ready office furniture, we developed the campaign theme “Your style of innovation.” Then we named their new line of furniture “The Q Solution.” And we launched their ad campaign with the consistent headline “You can Q it,” where we explained how the customizable features of the Q Solution enabled businesses to innovate their office space in the style of their choosing.

Live Energy.  For Live Energy, we developed the brand position, "Seize the Moment," because their software lets their customers buy electricity the minute the price changes in their favor. To reinforce this position, we created Energy Girl. This series of energetic graphics were used on their website, sales collateral, email and online ads.

Live Energy. For Live Energy, we developed the brand position, "Seize the Moment," because their software lets their customers buy electricity the minute the price changes in their favor. To reinforce this position, we created Energy Girl. This series of energetic graphics were used on their website, sales collateral, email and online ads.


We have the copywriting experience you can rely on.

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