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The Brand Workshop

At Positive Brand, we believe in providing our clients with a strategic perspective of their brands through our unique brand building process, the Brand Workshop. The fun, interactive and collaborative meeting gives you and your team a chance to collaborate and carefully examine your brand — what makes it tick, how it connects with customers, why it works (or doesn’t).

Whether you are launching a new brand or repositioning an old one, The Positive Brand Workshop is the best place to start. Together, we’ll be able to focus on strategic goals and develop an insightful brand strategy that can strengthen your company’s marketing efforts.

 

 

How it Works

The Brand Workshop usually takes 3 to 4 hours. We meet with the brand’s primary stakeholders. A Brand Worksheet is provided in advance to solicit input from other valued members of the organization that will not be attending the workshop.

The Brand Workshop is an ideal forum for getting your team as well as your entire company involved in the shaping of the brand strategy. This creates powerful momentum inside your company for driving your brand forward.

 

The Brand Workshop Explores the Brand’s Positive Attributes

Our unique process explores the brand's storied past, greatest strengths, unique qualities, customer segments, original personality, unique selling proposition, and it's underlying purpose. We refer to these as your Brand's Positive Attributes.

Our unique process explores the brand's storied past, greatest strengths, unique qualities, customer segments, original personality, unique selling proposition, and it's underlying purpose. We refer to these as your Brand's Positive Attributes.

 

The Benefits of the Brand Workshop

The Positive Brand Workshop is a transformative experience that will position your brand for its greatest impact in the marketplace. As a result of the Brand Workshop, you will produce the following results.

 

Deliverables of the Brand Workshop

The Brand Workshop is an interactive work session that provides the insights for your brand strategy. And a whole lot more.

 

Primary and secondary research on your brand

Primary and secondary research on your customers

Secondary research on your competitors

Brand Worksheet surveys of the brand's stakeholders

A 3 - 5 hour collaborative work session with the
brand's primary stakeholders

Follow up surveys with customers

Brand strategy development and definition

Recommended positioning statements

Recommended key messaging

Recommended campaign concepts

Recommended media strategy

Brand Strategy and Campaign Concepts
presentation and consultation

 
 
 

All the sizzle with none of the fat.

Positive Brand delivers BIG agency services with NO agency overhead. Our branding services are available in bundles or á la carte. Check out our pricing and then contact us for a free, no obligation consultation.

 

 
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Move Your Brand in a Positive Direction

It all begins with the Positive Brand Workshop. Contact us today for a free, no obligation consultation. If you are interested in taking the next step with the Brand Workshop, please feel free to complete the Brand Worksheet here. There is no obligation or commitment when you submit your information and the information you share is completely confidential.

 

All of the details on the Positive Brand Workshop are available to download in a convenient, easy-to-share PDF. This downloadable eBrochure includes all of the information about the Brand Workshop with full descriptions of all the deliverables plus info on pricing and timing. Download the PDF here.