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The Brand Guide

Maintaining consistency is essential to building a strong brand. To this end, we offer our clients the Positive Brand Guide, a helpful tool that provides direction and outlines specific standards which all marketing and communication efforts will follow. Ensure that your brand stays on its course to greatness with a comprehensive Brand Guide.

 

The Positive Brand Guide sets the standards for your brand.

After creating dozens of brand guides for our clients, we've developed a standard format for the guide that includes but is not limited to including the following:

 

Introduction to the Brand

Overview of the Brand Guide

The Brand Strategy

The Brand's Positive Attributes

Identity Elements including The Mark and the Logo Type

Logo Color Versions and Variations

Vertical and Horizontal Logo Versions and Variations

Logo Spacing Specifications

Logo Colors including RGB, CMYK, PMS and HEX Specifications

Typography and Fonts for all Branded Communication

Incorrect Logo Presentation Rules

The Brand's Audience Personas

The Brand's Primary Marketing Campaign Elements

Examples of the Brand's Marketing Campaign

 

 

Examples of Positive Brand Guides

THE AGORA CBD BRAND GUIDE

The above images are excerpts from the Agora CBD Brand Guide we designed and created for Agora CBD as one of the deliverables from our Brand Workshop. Here you can Preview the entire Brand Guide.

The above images are excerpts from the Agora CBD Brand Guide we designed and created for Agora CBD as one of the deliverables from our Brand Workshop. Here you can Preview the entire Brand Guide.

 

THE SPACEJUNK BRAND ALBUM

In keeping with their brand's passion for music artifacts, we designed Spacejunk's brand guide in the form of a record album and named it the Spacejunk Brand Album. It features all of the standard Brand Guide elements but was formatted to look like a fully loaded commemorative record album.

In keeping with their brand's passion for music artifacts, we designed Spacejunk's brand guide in the form of a record album and named it the Spacejunk Brand Album. It features all of the standard Brand Guide elements but was formatted to look like a fully loaded commemorative record album.

 

THE BRANDLYCO GENERIC BRAND GUIDE SAMPLE

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The BRANDLYCO Brand Guide is a totally fictitious brand guide we designed to give you a generic version of the guide to evaluate and share with other members of your team. You can download the entire BRANDLYCO Generic Brand Guide Sample here. Please keep in mind that the copy for this Brand Guide is for demonstration purposes only. Any similarity between BRANDLYCO and any other companies, real or fictitious is strictly unintentional. Please download this sample to review and share.

 

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All the sizzle with none of the fat.

Positive Brand delivers BIG agency services with NO agency overhead. Our branding services are available in bundles or á la carte. Check out our pricing and then contact us for a free, no obligation consultation.