The Brand Guide
Maintaining consistency is essential to building a strong brand. To this end, we offer our clients the Positive Brand Guide, a helpful tool that provides direction and outlines specific standards which all marketing and communication efforts will follow. Ensure that your brand stays on its course to greatness with a comprehensive Brand Guide.
The Positive Brand Guide sets the standards for your brand.
After creating dozens of brand guides for our clients, we've developed a standard format for the guide that includes but is not limited to including the following:
Introduction to the Brand
Overview of the Brand Guide
The Brand Strategy
The Brand's Positive Attributes
Identity Elements including The Mark and the Logo Type
Logo Color Versions and Variations
Vertical and Horizontal Logo Versions and Variations
Logo Spacing Specifications
Logo Colors including RGB, CMYK, PMS and HEX Specifications
Typography and Fonts for all Branded Communication
Incorrect Logo Presentation Rules
The Brand's Audience Personas
The Brand's Primary Marketing Campaign Elements
Examples of the Brand's Marketing Campaign
Examples of Positive Brand Guides
THE AGORA CBD BRAND GUIDE
THE SPACEJUNK BRAND ALBUM
THE BRANDLYCO GENERIC BRAND GUIDE SAMPLE
The BRANDLYCO Brand Guide is a totally fictitious brand guide we designed to give you a generic version of the guide to evaluate and share with other members of your team. You can download the entire BRANDLYCO Generic Brand Guide Sample here. Please keep in mind that the copy for this Brand Guide is for demonstration purposes only. Any similarity between BRANDLYCO and any other companies, real or fictitious is strictly unintentional. Please download this sample to review and share.
All the sizzle with none of the fat.
Positive Brand delivers BIG agency services with NO agency overhead. Our branding services are available in bundles or á la carte. Check out our pricing and then contact us for a free, no obligation consultation.