Mountain Dew: Amp Radio

To help launch Mountain Dew's new energy drink, Amp, we turned to our entertainment agent and put together an amazing collection of up and coming alternative rock bands and created the Amp Circuit Tour. Then we created a sexy, online DJ we named DJ Kylie who promoted the tour on our website, providing inside information on all of the bands as well as access to their music. This work was developed by Mike Heronime and his creative team at Tribal DDB.


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